The Anti Bridezilla x The Melanin Mami Files Combined
I started The Anti Bridezilla in 2012, not long after my own engagement. It’s always been a source of couture bridal fashion, bridal beauty, and destination wedding travel inspiration — often from my own wedding sagas.
In 2017, as I added soon-to-be-mama to my list of endless titles, I launched The Melanin Mami Files. This was a dedicated space for highlighting all things parenting, and designed to grow with my own child. Now, this space is dedicated to not just focusing on parenting, but reminding mamas everywhere that they’re still entitled to have an identity outside of being a mom.
After over a decade of managing my own media platforms, and also working for some of the most prestigious names in publishing (People, Inc., Bustle, Blavity, Healthline, and Mind Body Green to name a few), I’m merging The Anti Bridezilla and The Melanin Mami Files into a social-first, more mobile format for people on the go.
While The Anti Bridezilla as a media platform will continue, The Melanin Mami Files is folding into it as an additional page. Meanwhile, we’re also leveraging our presence on social-first shopping platforms like Benable and TikTok to help our readers discover women’s and kids fashion, beauty, travel, and lifestyle content to help them do everything from plan for their big day to what comes after “I do.”
Who We Are
The Anti Bridezilla reaches Gen Z and Millennial audiences currently in a major life stage. They’re planning a wedding, and want to make it memorable. Our audience is primarily U.S. based: BIPOC, ranging from ages 24 - 45, skews female, and has significant discretionary income. They’re interested in couture bridal fashion, new beauty releases, and especially in destination weddings both in popular spots for U.S. bridal couples (Mexico, U.S., Caribbean) and non-traditional locales.
The Melanin Mami Files is focused on Gen Z and Millennial moms based in the U.S. that are primarily BIPOC. These moms want to prepare their children for the world around them, but not lose themselves in the process. While they care about the latest educational toys, kids gear, and kids fashion, they haven’t forgotten that they had interests before becoming a mom. We focus on mom fashion, mom beauty, kids fashion, kids toy & gear, and family travel.
What to Know
Both The Melanin Mami Files and The Anti Bridezilla are monetized platforms. Frequently in our newsletters you’ll see affiliate links. If you click on them and make a purchase, we may earn a commission. You can find us on Instagram @theantibridezilla or TikTok at @themelaninmamifiles
